About frac
Building the future of fractional leadership
Our Mission
To connect growing businesses with mission-aligned fractional leaders.
Our Vision
To create a world where every business has access to trusted leadership at every stage of growth.
Our story
Why we built frac
We're Wit Wattananimitgul and Robby Nepomuceno, co-founders of frac. The idea for frac took shape when we met at the Yale School of Management and began exploring how startups could better access experienced leadership. Wit's experience as a small-business owner showed how hard it can be to find senior-level guidance at the right time, while Robby's years in tech recruiting revealed his passion for connecting opportunity and talent. Together, we're building a better way for businesses and leaders to connect—with purpose, trust, and flexibility.
Meet Our Founders
Wit spent time in management consulting with Deloitte and Boston Consulting Group, where she helped companies navigate strategic and operational challenges. She later became an entrepreneur, owning and operating Urbanh Café in Arizona—an experience that inspired her commitment to helping founders access the expertise they need to grow.
Before co-founding frac, Robby spent nearly a decade at LinkedIn and Meta recruiting technical and leadership talent for high-growth teams. His background in building and scaling teams gave him a deep appreciation for how the right leader at the right time can change an organization's trajectory.